VIVA AVIVA

IF YOU ALWAYS DRESS FOR A PARTY, LIFE WILL ALWAYS BE ONE

IN A WORLD OF SERIOUS FASHION, AVIVA FALK'S WOMENSWEAR COLLECTION STANDS OUT WITH IRREVERENT, WITTY PIECES THAT STAY TRUE TO THE BRAND'S MANTRA: IF YOU DRESS FOR A PARTY, LIFE WILL ALWAYS BE ONE.  FOUNDED IN 2012 AFTER A STINT AT LEGENDARY FASHION HOUSE DIANE VON FURSTENBERG, VIVA AVIVA IS A LINE THAT PLAYS WITH DICHOTOMIES.  EACH SEASON BLENDS ELEMENTS OF VINTAGE INSPIRATION WITH MODERN FIT AND APPEAL; MASCULINE TAILORING WITH FEMININE FREE FORM; MAXIMALISM WITH A MINIMALIST EDIT.  ALWAYS A SENSE OF F-U-N PERVADES: THE COLORS ARE EXUBERANT, THE DETAILS OVERSIZED, THE PROPORTIONS DRAMATIC.  A TRUE REFLECTION OF WHAT SELF PROCLAIMED "LOUD DRESSER" AVIVA HERSELF FEELS LIKE WEARING.  VIVA AVIVA'S IRREPRESSIBLE STATEMENT PIECES ARE DESIGNED AND PRODUCED FROM START TO FINISH IN NYC.